PLATINUM MAGAZINE LAUNCH AGENCY ROADSHOW
PLATINUM WAS THE FIRST WOMEN'S GLOSSY MONTHLY MAGAZINE LAUNCH FOR OVER A DECADE
Targeting the affluent 55+ female market and opening up new opportunities to reach this profitable demographic, OBI created a roadshow that would raise awareness amongst key London media agencies.
An ‘Immersive Roadshow’ featuring a vibrant Juice Bar to draw the crowds. A ‘brand informed’ interactive game educated participants in the opportunity this demographic delivers, with a data capture element and prize of a trip to Seville and Juicers for the agencies. Fun, branded, fruit stress balls were offered as a give-away to all participants OBI also devised a pre-event comms. programme to optimise attendance at the events.
1500 juices delivered
Over 700 leads generated
Andy Williams (Chief
"The Board were impressed with how it all looked, how well it ran and the great results."