DC THOMSON 

PLATINUM MAGAZINE LAUNCH AGENCY ROADSHOW

BRIEF

PLATINUM WAS THE FIRST WOMEN'S GLOSSY MONTHLY MAGAZINE LAUNCH FOR OVER A DECADE

 

Targeting the affluent 55+ female market and opening up new opportunities to reach this profitable demographic, OBI created a roadshow that would raise awareness amongst key London media agencies.

An ‘Immersive Roadshow’ featuring a vibrant Juice Bar to draw the crowds. A ‘brand informed’ interactive game educated participants in the opportunity this demographic delivers, with a data capture element and prize of a trip to Seville and Juicers for the agencies. Fun, branded, fruit stress balls were offered as a give-away to all participants OBI also devised a pre-event comms. programme to optimise attendance at the events.

SOLUTION

CLIENT

RESULTS

1500 juices delivered

Over 700 leads generated

20+ bookings/meetings

secured

 

 

Andy Williams (Chief

Revenue Officer)

"The Board were impressed with how it all looked, how well it ran and the great results."

RESPONSE