An ‘Immersive Roadshow’ featuring a vibrant Juice Bar to draw the crowds. A ‘brand informed’ interactive game educated participants in the opportunity this demographic delivers, with a data capture element and prize of a trip to Seville and Juicers for the agencies. Fun, branded, fruit stress balls were offered as a give-away to all participants OBI also devised a pre-event comms. programme to optimise attendance at the events.