CELTRA IAB
ENGAGE
EXPERIENTIAL EVENT
BRIEF
FILL THE GAP
Rising demand for ad content generated by the choices of digital ad platforms means client's content budgets are under increasing pressure.
SOLUTION
Celtra’s software closes this gap by optimising efficiency and effectiveness, enabling their clients to do more with their existing content. OBI focused on the ‘Content Gap’ proposition with an engaging touch screen game and leader board that tested stand visitors understanding of the challenge. The data was then used as insight for blogs and white papers etc. The proposition was supported by messaging on reusable card exhibition panels.
RESULT
There were over 40 entrants on the day of the IAB event, with an average engagement time of 5 mins, meaning that the sales team had 3.3 hours of quality engagement time with qualified prospects.