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GOOD LOOP
HUDDLE ACTIVATION
THE POWER OF GOOD
BRIEF
OBI were briefed to create an impactful and engaging activation at the Mindshare Huddle.
The garden supported the environmental and sustainability positioning of Good Loop's platform.
A partnership with Phoenix Garden was secured, enabling them to re-create their urban garden in Mindshare's offices! All plants, trees and flowers featured were returned to the Phoenix Gardens afterwards to support the sustainability theming. Smoothies were provided for refreshment and a 'Tree of Hope' and birdsong completed the 'chilled ambience'.
SOLUTION
CLIENT
RESULTS
Over 20% of attendees left a message of hope and signed up with the Good Loop Ap.
"Attendees at the event were visibly moved by the 'emotional engagement' of the garden.
RESPONSE
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