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ESPN
LET'S GO EURO!
BRIEF
CREATE AWARENESS OF ESPN'S COVERAGE RIGHTS FOR THE 2016 EUROS
Create an engaging, relevant, and interactive media agency roadshow over the course of 2 weeks, and including all of the top London based media agencies.
An experiential event offering media agency executives the chance to win a brand new Vespa scooter and EURO 2016 tickets, as well a receive a personalised caricature portrait - all positioned around the creative theme of a European summer tour.
SOLUTION
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