BBC GLOBAL NEWS

POP-UP IN-AGENCY JUICE BAR

BRIEF

THE MEDIA AGENCY STARCOM HAD RECENTLY MOVED INTO BBC WORLD NEWS'S OFFICES AT THE TELEVISION CENTRE AND THEY ARE NOW NEIGHBOURS.

The BBC wanted to welcome them and asked OBI to develop an appropriate activation.

A 'pop-up' juice bar was installed on-site, and a range of juices were provided with titles featuring BBC inspired puns such as 'Very Mary Berry'.

SOLUTION