HEARST

BLUE MONDAY 7 AGENCY POSITIVITY POP-UP

7 MEDIA AGENCY EVENTS - ALL TAKING PLACE ON 1 DAY

ONE BIG IDEA - ONE VERY BIG CHALLENGE! HOW WE TURNED BLUE MONDAY INTO AN OOOHHH!! MONDAY

BRIEF

HEARST AUDIENCES ARE MORE POSITIVE THAN THE AVERAGE UK MEDIA CONSUMER

Research shows that positive people respond more favourably to brands (18% increase) than people who are more negative, this provides a real advertising opportunity for brands.

SOLUTION

A 7 X AGENCY ACTIVATION, titled ‘The Hearst Positivity Pop Up’, delivered appropriately on one day, Blue Monday 20th January. A positive ‘feel good experience’ communicated the advantages of advertising in the Hearst stable of magazines. Quality data was collected from attendees who had the opportunity to cuddle up with small dogs, have a massage, create their own bouquet of flowers and enjoy a smoothie. Holiday prizes helped generate leads.

RESULTS

Over 2,000 people engaged with the event and 1,500 leads were captured,

with extensive positive feedback generating smiles across media land!

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