THE METRO
DESK DROP
BRIEF
THE POWER OF CONVERSATIONS
Metro is the most read newspaper in terms of monthly reach.
The brief was to make Metro stand out in media agencies and with clients, utilising research titled ‘Power of Office Conversations’.
SOLUTION
Research showed the influence that Metro readers had over
office co-workers, when sharing the information they had gleaned from the paper on their morning commute, including weather, sport, politics, news and of course brands!
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A desk drop campaign, titled ‘Spreading the Word’ was delivered to key agency and client contacts, containing a range of on-trend spreads, along with key findings from the research to help the sales teams engage with their agency and client partners and present the full research findings.
CLIENT RESPONSE
“Looks absolutely brilliant. Hope everyone who gets it thinks the same!”
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“You’ll be pleased to know we’ve had some great feedback following the POTO mailer!”
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