DCT PEOPLE  '  S

THE PEOPLE'S FRIEND 150TH ANNIVERSARY

FRIEND

BRIEF

THE PEOPLE'S FRIEND IS THE WORLD'S OLDEST WOMEN'S MAGAZINE, CELEBRATING IT'S 150TH ANNIVERSARY (2019)

To mark this we were tasked with creating a representation of the magazine and its readers in the client’s Fleet Street offices.

IMG_5927 3.HEIC

SOLUTION

We created an immersive installation with key components of a readers’ home, including robotic cat sat by a fireplace, audio of classic ‘Friendship’ themed radio programmes, and a PF cover wall.

CLIENT RESPONSE

“The living-room in our Fleet Street HQ really brings the essence of “The People’s Friend” to life - embodying the spirit of feel-good companionship that readers share with the magazine. What a way to celebrate our 150th anniversary year.”

– Angela Gilchrist Editorial Director

“OBI did a fantastic job, listening to our brief, understanding our brand and adding their own ideas. Throughout, they were professional and creative, with an eye for detail. We were very pleased with the results, enjoyed working with OBI and would definitely recommend them”

– Andy Williams Head of Commercial